As a part of its Player Marketing initiative, Major League Baseball hosted a weekend-long event in Phoenix, Arizona to promote personal branding for their players. This brand identity was developed to communicate the bold, forward-thinking attitudes required to be a successful personality in the major leagues. The rented house was transformed into a brainstorming space for baseball’s newest stars.

CREATIVE DIRECTION: Jason Yeadon
LEAD DESIGNER: Danny Gugger
DESIGN: Emily Murray