In The 2024 All-Star Game was hosted by the Texas Rangers. This brand identity channels the state of Texas by using texture, pattern, and a grid system based on the tri-color state flag

CREATIVE DIRECTION: Jason Yeadon
DESIGN: Olivia Gon, Danny Gugger, Brett Kaplan, Nick Kelly, Emily Murray, Christina Razza, Julianna Scialabba, Sarah Wallack